We are going to go into more detail now. So you created your own website. Whether it is a normal page or a blog. What do you want to do with it. Let’s say you have an off line store, and want to go the online route. How are you going to do that? In this section we are going to talk about.
Google Console, and
Google Analytics and what it is all about.
What is E-commerce
E-commerce, also known as electronic commerce or internet commerce, refer to buying and selling of goods or services using the inte3rnet, and the transfer of money and data to execute these transactions.
The first ever online sale was on the 11 August 1994.
Since then, e-commerce has involved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and larg corporations have benefited from e-commerce ever since. https://ecommerceguide.com
Type of E-commerce Models
There are four main types of e-commerce models that can describe almost every transaction that takes place between consumers and businesses
Business to Consumer (B2C)
When a business sells goods or services to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
Business to Business (B2B)
When a business sells goods or services to another business (e.g. A business sells software-as-a -service for another business to use).
Consumer to Business (C2B)
When a consumer sells their own products or services to a business or organization (e.g. A photographer licenses their photos for a business to use).
Consumer to Consumer(C2C)
When a consumer sells goods or services to another consumer(e.g. You sell your old furniture on Ebay to another Consumer).
How to start an online business
So you have done the most important thing, and that is creating your own website to sell your products or services on YEAH….now what?
You can ask your existing customers if they would be interested in receiving newsletters from you, so when you have new arrivals or a special on some products, you can let them know. Please ask, don’t assume.
Build a business plan and model.
As much as one needs a business plan to set up a real off-line store, a proper business model and planning is needed to set up an e-commerce store as well. Without a robust planning, chances of failure are extreme.
Choose your product to sell.
Choice of product plays a crucial role in determining the structure, benefits and long term success of your online business.
Upload your products and start earning.
Once your online store has been set up, you can upload your product details and start selling online. For better results, you would require a proper online Marketing Strategy to stay a step ahead of the competition.
Decide in advance who will buy.
Your target customer and what will be the scale of your operations. You could choose to ship domestically, nationally or internationally, depending on the availability of resources and scope.
Prepare stocks of goods that you intend to sell online
Getting your online resources available will not be a hard thing to complete, but at first you should be equipped with the required products that can be sold and shipped as soon as customers places an order.
Get into talks with your shipping partner.
Decide the rates which will be charged and paid by you for shipping different quantities of products. This will help you in enhancing the overall customer experience.
Benefits of an e-commerce store.
Convenience and easiness: People can buy products online from home, any time of day or night.
Offer product datasheets: Consumers can also get description and details from an online product catalogue.
Attract new customers from search engine visibility: Physical retail is run by branding and relationships. But online retail is also driven by traffic that comes from search engines.
You need to make sure that customers are aware of important terms and conditions that are associated with their purchase.
Now that we covered e-commerce, lets take a look at Google Search Console.
What is Google Search Console?
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. And this is a free tool from Google.
This can get a bit tricky to set up, so we will need to do a video about that. But as soon as the video is available we will let you know.
What is Google Analytics?
Google Analytics is a popular free tool, provided by Google. In fact, 66% of all websites using analytics technology are now using Google Analytics. Google Analytics works by recording a website’s data and then presenting it in in-depth tables, charts, and graphs.
If you want your website to be successful, then it is crucial that you use a comprehensive analytics tool like Google Analytics.
Analyzing your site’s traffic will help you understand how your audience is interacting with your content and let you see how your site is performing over time. So this how they do it.
Real time: See how your audience is interacting with your website in real time, find out where they have come from, what content they are viewing and much more.
Audience: The demographics of your visitors, their engagement with your content, and what devices they use.
Acquisition: Where your traffic is coming from, how visitors are reaching your site, and the behaviour of the traffic source.
Behaviour: How people behave and move around on your site. View data on bounce rate, page views, time spend on site and more.
Conversions: Track specific actions the people on your website take. And how effectively your website gets people to take those actions.
I hope you learned a few things here, and that this will help you on your online journey. Please remember you can always contact us via our contact us page. https://williebrits.co.za/free-advice-on-blogs/