A Blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is platform where a writer or group of writers share their views on an individual subject.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without it, your website would remain invisible, where as running a blog makes you searchable and competitive. The purpose of being online could be promoting of a product or service, awareness about social issues, information about any subjects or purely passion for writing.
So the main purpose of being online is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. The more frequent and better your posts are, the higher the chances for your website to get discovered and visited by your target audience.https://makeawebsitehub.com/what-is-a-blog/
Why do people start their own blogs?
By creating a blog or blogs that is of value you can attract an audience and eventually convert them to customers, partners, friends, or otherwise. Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space.
You decided that you want to start a blog, first ask yourself this question
Why are you starting it
Do you want to communicate something, like a message or an idea? Do you want to build a community around your love for a cause? Do you want to keep your followers and fans updated on what’s the latest with your brand? Do you want to explain how your product or service works and why people should buy it?
This can help you inform, educate, promote and even sell, but only if you are clear about your intention from the start.
A few steps when creating your post
Select a perfect Niche.
A niche is topic, product or service that you feel passionate about, and a topic you know a lot about.
How to choose a niche
To become a successful blogger, you will have to choose the right niche and work on attaining the highest form of knowledge within that topic. Strive for success, happiness, and recognition.
Choose a blogging platform
At this stage, you’ll need to look at the best blog sites out there and determine the type of blog management tool you want to use. I recommend that you make your own blog, using a self-hosted set up.
Pick a domain name
Your domain name will be the name by which you will be known online, no matter what niche you choose. It’s your unique address on the internet.
Get a web hosting account
After choosing a domain name, selecting reliable hosting services will be one of the most important decisions you make. To a great extend, the functionality and performance of your site will depend on your hosting company. To read more on creating your own website and blog please click on the link wordpress-tutorial-step-by-step/
Three things your content should do:
Your content speaks to a specific audience and provides value to them in some significant way. Remember it is not about you, it is about your customers and visitors.
Your content should be easily accessible and attractively presented. Everything about your blog must attract your visitors and encourage them to interact with your content.
Your content may be commercially purposed but should never be commercially focused. Never greet visitors with ads or pop-up banner ads. Greet them with content and reasons to engage with the content. Let them know you are there to help them not to use them.
3 Points to follow not to get overwhelmed
Point- state your main idea and points you are covering
Prove- Give an example of the idea you are covering
Perform- Give a simple way to execute the idea
Promote your blog or blogs
Start by telling your family and friends about it. We all are on social media these days. Use it. Post it on Twitter, Facebook, Instagram, and Linkedin.
If you have an off line store and want more people to come and buy your products or make use of your services, you will have to include the following.
Your store’s name(That goes without saying)
You can include directions or a map to make navigation much simpler
And an email address
Remember it is not only to inform visitors what you are all about, it is also creating an opportunity to get new customers to buy your products, or make use of your service, so in that way you are expanding your business.
Happy blogging and good luck.