Search Engine Optimization(SEO)
Keep your Search Engine Optimization in mind when designing your website. I wish someone would have told us that when we first started, but we learned it the hard way. After deleting our website and re-doing it again. Lets just say the fifth time is the charm. That’s why we want to make it as easy as possible for you. I know this can get a bit much but please bear with me. This is important.
What is SEO
Search Engine Optimization
Which is the practice of increasing the quantity and quality of traffic to your website through Organic search engine results. Which will help your website rank higher on the search engine result.
What is Organic Searches
Organic searches is the search result the webpage listing that most closely match the user’s search query, based on relevance. Also called “natural” search result, ranking high in the organic results is what it is all about.
SEO Keywords are terms added to online content in order to improve search engine rankings for terms., Most keywords are discovered during the keyword research process and are chosen based on combination of search volume, competition and commercial intent.
SEO Metadata is what appears on search engine result pages when a website comes up for certain queries. It includes the title of the page and its meta description(descriptive text below the title).
The Focus Keyword is a field where you can insert a keyword or phrase. This is very important, seeing that this says what your website is about.
Green- Meta description
What SEO plug-ins are the best to use on your website?
First what are Plug-ins
A Plug-in is a piece of software containing a group of functions that can be added to a WordPress website. They extend functionality or add new features to your website.
In simple terms, think of WordPress website as a phone and the Plug-ins as apps. You download the “apps” to add something to the “phone” to improve it’s performance or add some new features.
Here are the top 5 SEO plug-ins we found. At the end we will tell you which one we are using and why.
Yoast SEO is one of the most popular WordPress SEO plug-ins, with more than five million active installations to date.https://yoast.com
What can be done with Yoast
Create an xml site-map
Verify your site in Webmaster tools(Google, Bing, Baidu, Yandes ect)
Exclude (non index). Certain types of content from being indexed in search engine results (eg. categories, tags, media and pages)
Create title and meta description templates.
All in one SEO pack
The all in one SEO pack has a lot of the same functions as Yoast SEO. It’s just a little more Customizable and has a few extra features.
You can use it for
Block “bad bots” including referral spam.
Add side links search box mark up.
Auto generate meta description.
The SEO framework
The SEO framework is yet another strong alternative to Yoast and the All in one SEO pack.
Functionality- wise, it doesn’t have much that the others don’t have although it is more lightweight
Easy table of content
Google recommends breaking long pieces of content into logical sections with associated on-page anchors.
What this plug in does is it ads a table of content to your posts and pages to make them easier to navigate.
Rank Math is perhaps the most powerful WordPress SEO plug-in on the market.
It pulls of the rare feat of being feature-packed and user-friendly. There is even a set up wizard that guides you through the installation process. https://rankmath.com
So what does it have that the other competitions don’t have
Google search console integration
Rich snippet mark up
Card previews for Facebook and twitter
We went through some of these plug-ins and found Rank Math. For us personally it was the best. Some of the others is a bit difficult, especially if you are a beginner. And some of them you need to buy the PRO version. With Rank Math everything is free, and yes it is user friendly. https://williebrits.co.za/wordpresswhat-is-wordpress/